11.       Media that exist in an interconnected series of communication – points are referred to as
(A) Networked media
(B) Connective media
(C) Nodal media      
 (D) Multimedia
Answer: A
12.       The information function of mass communication is described as
(A) diffusion                 (B) publicity
(C) surveillance           (D) diversion
Answer: C
13.       An example of asynchronous medium is
(A) Radio           (B) Television
(C) Film                  (D)Newspaper
Answer: D
14.       In communication, connotative words are
(A) explicit         (B) abstract
(C) simple         (D) cultural
Answer: D
15.       A message beneath a message is labelled as
(A) embedded text
  (B)internal text
(C) inter-text                
(D) sub-text
Answer: D
16.       In analog mass
communication, stories are
(A) static            (B) dynamic
(C) interactive   (D) exploratory
Answer: A
17.       Determine the relationship between the pair of words ALWAYS : NEVER and then select from the following pair of words which have a similar relationship:
(A) often :rarely                  
 (B)frequently : occasionally
(C) constantly : frequently
(D) intermittently : casually
Answer: A
18.       Find the wrong number in the sequence :
52, 51, 48, 43, 34, 27, 16
(A) 27                 (B) 34
(C) 43                 (D) 48
Answer: B
19.       In a certain code, PAN is written as 31 and PAR as 35, then PAT is written in the same code as
(A) 30                 (B) 37
(C) 39                 (D) 41
Answer: B
20.    The letters in the first set have certain relationship. On the basis of this relationship, make the right choice for the second set :
AF : IK : : LQ : ?
(A) MO               (B) NP
(C) OR               (D) TV
Answer: D

1.       Which of the following variables cannot be expressed in quantitative terms?
(A) Socio-economic Status
 (B) Marital Status
(C) Numerical Aptitude      
  (D) Professional Attitude
Answer: D
2.       A doctor studies the relative effectiveness of two drugs of dengue fever. His research would be classified as
(A) Descriptive Survey      
 (B) Experimental Research
(C) CaseStudy                                
  (D) Ethnography
Answer: B
3.       The term ‘phenomenology’ is associated with the process of
(A) Qualitative Research    
 (B) Analysis of Variance
(C) Correlational Study      
  (D) Probability Sampling
Answer: A
4.    The ‘Sociogram’ technique is used to study
(A) Vocational Interest                    
 (B) Professional Competence
(C) Human Relations        
  (D) Achievement Motivation
Answer: C